When ALG owned UVC, all properties with an AMResorts brand were available to me to book with club benefits. My UVC contract is written around the basic concept that the Unlimited Vacation Club is a loyalty program for and confers member benefits at all AMResorts-branded properties. In ALG's UVC, as soon as a new AMResorts-branded property opened, I knew it was another resort where I could use my club benefits. I knew what my membership provided and could place a value on it.
My contract tells me that my UVC benefits can be used at "all AMResorts brands." In ALG's UVC, that meant something. ALG created a "Collection" of AMResorts properties called the AMR Collection. I knew I could use my membership at all of those properties. And when a new resort opened with an AMR Collection brand, I knew I could use my membership at that new property. I knew the value of my membership.
In May 2022, when Hyatt re-branded ALG's AMR Collection to its own Inclusive Collection and included its Ziva and Zilara properties in that new Collection without giving UVC members access to all Zivas and Zilaras, they began to erode my confidence in the value of my membership. I still felt confident that I could use the club at AMResorts-branded properties, but I no longer had a "Collection" of properties that was connected to my membership. I started to wonder where Hyatt was taking the club.
UVC members get teasers from the Official UVC FB group that Ziva and Zilara are coming to UVC, and we just have to "stay tuned," but that's as far as it goes.
Hyatt ended any assurance I had in the value of my membership when they purchased Playa Hotels and Resorts in June 2025, rebranded five of those former Playa properties to AMResorts brands and denied its UVC members access to any of those AMResorts-branded properties. Now, I can't even be assured that Hyatt will allow me to use club benefits at AMResorts-branded properties despite what my contract tells me. Now, Hyatt is violating my contract.
Still, there's no official communication with members about what's going on or what Hyatt sees as the future of UVC. The absence of communication in the uncertain environment Hyatt has created exacerbates my concern for the future of the club.
Today, members get vague hints and a trite response from UVC (When a member asks a question in the Official UVC FB group. None of this is volunteered by UVC.) that the recently rebranded Playa properties will be incorporated into UVC in the future.
If Hyatt gave members an honest answer to this question, or if they gave members their schedule for when the former Playa properties with new AMResorts brands will come into the UVC inventory, or even if they offered any reasonable explanation for why they're not already part of UVC, I'd be willing to extend them some patience, but they don't even try to be respectful of members. If Hyatt has to violate UVC contracts to achieve their management goals for these properties, the very least they owe its UVC members is an explanation of why this is happening and their schedule for when it will be complete. There have been many members asking this question for months in the Official UVC FB group, and they all get a similar dismissive and contemptuous non-answer. Hyatt is violating our contracts, and they don't care.
I've tried to engage someone at Hyatt in an authoritative position to tell me what's happening with the club and what Hyatt's long-range plans are for UVC. I've tried to post on the Official UVC FB group (they wouldn't even publish my post let alone answer my questions), I've communicated with two reps from UVC's QA department without any resolution, and I've emailed a couple of Hyatt execs with my questions. Neither has responded. I've gotten nowhere. All roads have reached a dead end. No one at Hyatt will give me any insight into the direction Hyatt is taking UVC. They're definitely taking it somewhere new, but no one will say where.
Hyatt should stop thinking of the Unlimited Vacation Club as a loyalty program. Loyalty is a two-way street. Hyatt's UVC street goes only one way. Only a masochist would be loyal to a company that treats them the way Hyatt treats its UVC members.