On June 2, 2025, Hyatt announced the opening of AluaSoul Sunny Beach. The press release specifically stated that the new AluaSoul is available to World of Hyatt members. The press release did not say the resort was available to UVC members, and it isn't. I went to the European Collection tab on the members' website the day the opening was announced, and sure enough, AluaSoul Sunny Beach is not an option for UVC members to book. Alua is an AMResorts brand. My UVC contract entitles me to UVC benefits at all AMResorts properties. Hyatt's UVC is violating my contract by not allowing me to book this property.
The same day of the press release, a UVC member asked in the Official UVC FB group if AluaSoul Sunny Beach would be made available to UVC members for booking.
The moderators published it to the group, but seven months later, there's been no response. At this point, I think it's likely there never will be a response. My question asking if UVC would notify members of impending rate increases the Official UVC FB group deemed too sensitive to even approve for the group. This one they figure is okay to approve, but they won't answer it. I don't get those guys. Who does UVC serve by this behavior? It certainly isn't members.
In December 2025, I noticed a redesign of the dropdown list for European Collection resorts on the members' website. I checked to see if AluaSoul Sunny Beach was added for members to book. Nope. It's still not there. Worse, I discovered there are two other Alua resorts, Alua Calas de Mallorca Resort and AluaSoul Costa Adeje, that aren't included in the redesigned dropdown list, and so aren't available to members for booking.
All three of these Aluas: AluaSoul Sunny Beach, Alua Calas de Mallorca Resort and AluaSoul Costa Adeje are available to World of Hyatt members to book. None of them is available to UVC members.
Further, there are three properties that are included in the redesigned dropdown list on the UVC members' website that aren't operating under Inclusive Collection brands and probably shouldn't be there: Aluasoul Alcudia Bay appears to have been rebranded as Bordoy Alcudia Bay; Hotel Oberoy is an independent property with no brand at all, and Zoetry Halkidiki which Hyatt announced as a new construction project, but which never opened under that brand, and is currently operating as Zelia Resort Halkidiki. None of these three can be booked through the members' website. My attempt to book shows no availability at all three resorts. They do, however, appear as booking options.
In Hyatt's UVC, because of their shenanigans manipulating the UVC inventory by resort rather than by brand, it's hard enough for members to keep up with which resorts are and aren't available to them. UVC shouldn't be adding to members' confusion by including non-UVC resorts in the dropdown list of European Collection resorts.
Alua was an AMResorts brand before Hyatt's purchase of ALG. Currently, it is identified in Hyatt marketing materials as an Inclusive Collection brand. Why aren't all Aluas available to UVC members? UVC has a contractual obligation to its members to make all AMResorts properties available for booking with club benefits. They're not honoring that obligation.
Communication from Hyatt of its intent for Aluas, Zivas, Zilaras and the former Playa properties rebranded to AMResorts brands is needed. What's going on?
And why do I have to ask?